242: Decision Diaries: How Decisiveness Changed Jennifer Holaday’s Business
Do you ever feel like, despite your success, something is missing or you haven’t quite “arrived”? It’s not as uncommon among women entrepreneurs as you think.
Jennifer Holaday built a solid, profitable custom window treatment business with a great reputation. Yet, for a long time, she felt capped. Instead of being stuck because of failure, she was stuck because of her own success and the cautious mindset that came with it.
In this episode of She Thinks Big, Jennifer opens up about the pivotal moments that helped her break through her limitations, stop playing it safe, and take courageous leaps of faith so she could reach the next level. Through her experience, you’ll see how true growth happens when you invest in yourself and your vision with decisiveness, not after you feel "ready."
What’s Covered in This Episode on How Decisiveness Changed Jennifer Holaday’s Business
2:53 – Jennifer’s introduction and the moment she realized she was stuck
7:12 – How receiving coaching is like learning a new language and vocabulary
9:33 – Decisiveness and a willingness to pivot as vital to being a CEO
11:09 – How Jennifer’s dream of a showroom came together more quickly than she expected
17:15 – Attracting the ideal client by having the ideal business for that client
20:38 – Why confidence is a benefit that comes after taking a big leap
22:47 – The impact of surrounding yourself with other successful women
25:29 – Jennifer’s expertise and what she offers ideal interior design clients
Connect with Jennifer Holaday
Jennifer Holaday is the founder and CEO of the Nashville-based Brave Maggie Designs, a window-treatment resource that serves as a tribute to her grandmother, Margaret White. With a dedication to sewing instilled in her by Margaret, she brings a rich history of craftsmanship and a keen eye for detail to every project.
Her journey in the realm of textiles stretches over 15 years of crafting custom curtains, drapery, and shades for homeowners and interior designers. It’s a path that led to proud moments in 2023 when her creations received two 1st place accolades in design and fabrication at the prestigious IWCE-VISION Design & Workroom Competition. Another 1st place award followed in 2024.
Jennifer brings more than just expertise; she promises a journey of transformation that turns spaces into statements and houses into homes.
Brave Maggie Designs | Instagram | Facebook | Pinterest |
Window Treatment Pricing Guide
Mentioned In Decision Diaries: How Decisiveness Changed Jennifer Holaday’s Business
She Thinks Big by Andrea Liebross
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Quotes from the Episode
“There's no real time for a CEO to be dwelling over all the decisions. You make a decision quickly with what you've got and move on.” - Jennifer Holaday
“I quickly learned that that's actually not what you should do to be a good CEO. I learned quickly from you that that actually could be a hindrance. Being too cautious and too safe actually kept me from the business moving.” - Jennifer Holaday
“If you're waiting for the right client, you have to be the right business to attract that right client.” - Jennifer Holaday
“Surround yourself with other people who are successful and doing similar things. I was the only one in our group [who] did exactly what I do, but we were all able to learn from one another. You can only go so far by yourself.” - Jennifer Holaday
Links to other episodes
181: 10 Reasons Why You Say No to Investing in a Coach When You Want to Say Yes
95: How the Runway to Freedom Mastermind Takes You and Your Business Beyond the Status Quo
31: Creating a Runway to Freedom with Lara Williams
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