49: How to Identify Your Ideal Client with Lorraine Ball
When I say “marketing,” do you feel excitement or dread? Do you know anything about your ideal client?
Either way, our guest expert in this episode, Lorraine Ball, can help you out.
I was super excited to record this episode because I always walk away from conversations with Lorraine feeling jazzed about marketing, so I know you will too.
We’re covering everything from how to figure out who your ideal client is to how to track your marketing efforts.
Lorraine is sharing some of her best marketing advice, so there are some golden nuggets of information throughout this entire conversation that you will learn from.
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee and channeled into her passion for helping small business owners succeed. Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com!
In Today’s Episode We Discuss:
- Using digital tools to grow
- Why marketing starts with your ideal client
- How to figure out your ideal customer
- Deciding what you do and don’t want in a ideal client
- Letting go of clients that aren’t right for you anymore
- The importance of tracking the results of your marketing
- The power of your website and email list
- How to stay ahead of ever-changing social media marketing rules
Lorraine is a wealth of knowledge and so much fun to talk to. I hope you enjoy listening to her and that you learn a thing or two about how to improve your marketing.
“I’ve Got This” - The Masterclass is happening on November 2nd, 3rd, and 4th and you’re not going to want to miss it. If you want to learn how to say “I’ve got this” and mean it no matter what comes your way, register for free at www.andrealiebross.com/gotthis.
If you want to go back and listen to some of your favorite episodes of the podcast, download the Podcast Roadmap at www.andrealiebross.com/roadmap to navigate your way through all the episodes so far. As always, you can find each episode at www.andrealiebross.com/listen.
To create a plan for your own success, book a call with me at www.andrealiebross.com/consult and we’ll talk about how we can work together to help you reach your goals.
Resources Mentioned:
Connect with Lorraine Ball on Facebook
Connect with Lorraine Ball on LinkedIn
www.andrealiebross.com/gotthis
www.andrealiebross.com/podcast-roadmap
www.andrealiebross.com/consult
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47: Client Success Story: Get Life Rolling Again with Veronica Tubbs
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