What would you go for if you knew you could hold it?

A client told me last month she’d just closed her biggest year ever.

$500K in revenue. More than she’d ever made. More than she thought she could make.

I asked her what was next.

She went completely silent.

Not the “I’m thinking about it” kind of silent. The “I don’t know if I’m allowed to make more” kind of silent.

So I asked her a different question: “What would you go for if you knew you could hold it?”

And she said, without hesitation: “A million.”

The goal wasn’t the problem. She could see it clearly. She’d already mapped the strategy. She knew exactly what she’d need to do.

But when I asked her if she believed she was the person who could build and hold a million-dollar business, she hesitated.

“I’m not sure. Maybe.”

That right there? That’s the real bottleneck.

Not her offer. Not her market. Not her strategy.

Her belief infrastructure hadn’t been built to hold what she was trying to create.

Here’s what shifted: we stopped talking about what she needed to do and started talking about who she needed to become. Not in some woo-woo way– in a structural way.

What does the CEO of a million-dollar business believe about herself that you don’t believe yet?

What decisions does she make that you’re still hesitating on?

What does she delegate that you’re still holding onto?

The answers to those questions? That’s your operating system upgrade.