57: Ciara Stockeland on What Numbers Every Business Owner Needs to Know and Why
Why is it important to know your numbers?
Maybe you’re not a numbers person, so you don’t worry too much about that side of the business. As long as you’ve got the basics covered, you’re good, right? I think you need to know more than just the basics in order for your business to thrive, so I invited a special guest onto the show to help me explain why.
That’s right, in this episode we’re talking all about numbers.
Our guest expert, Ciara Stockeland, breaks things down in a simple, non-scary way so that you can understand your numbers without being intimidated or overwhelmed. She’s teaching us how to get to know your numbers without being a bookkeeper or accountant.
Ciara Stockeland has owned and operated businesses since her early teens. As a serial entrepreneur, her business mindset and tenacity led her to open her first store, Mama Mia, a high-end maternity store located in Fargo, ND, in 2006. Shortly after, she developed and opened MODE, a designer outlet store located next to Mama Mia. In 2008, Ciara chose to merge her two concepts into MODE and developed the concept into a franchise. Her vast experience in both retail and wholesale industries led her to launch the first to market wholesale subscription box for boutique retailers, which she built and sold within 18 months. Most recently Ciara has launched the Boutique Workshop, a coaching program for retailers.
Ciara has been recognized as a Small Business Champion through SCORE and most recently was awarded the Outstanding Franchise Small Business Award. She is active with SCORE, the largest network of expert business mentors across the nation. Through her coaching program, the Boutique Workshop, Ciara strives to motivate boutique owners to dream big and build simply.
In Today’s Episode We Discuss:
- Why it’s so empowering to know your numbers
- Why you can’t make changes without the right information
- Things that cause you to avoid looking at your numbers
- Getting started when you feel like you don’t understand or you’ve left it too late
- Looking at your numbers as the solution to many of your problems
- The importance of writing down your goals
- How to set measurable goals
- Why raising prices isn’t as scary as you think
- What value means to you
- How to know your numbers without being a bookkeeper or accountant
Information is powerful. The way to grow your business is to make more profit, and the way to make more profit is by looking at your numbers.
Do you want to talk about your numbers and how to improve them? Schedule a call at www.andrealiebross.com/consult and we’ll talk about it together!
If you want to dive deeper into your relationship with money, download my free guide to exploring your own money beliefs at www.andrealiebross.com/money-beliefs.
Head over to www.andrealiebross.com/listen to listen to this episode and previous episodes on your favorite podcast platform!
Resources Mentioned:
Follow @cstockeland on Instagram
www.andrealiebross.com/money-beliefs
Other Episodes You'll Enjoy:
54: How to Think Like a Business Owner (That Loves Their Business)
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56: How to Do Things Better Next Year
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