From Side-Gig & Passion Project to Career 2.0 CEO
Case Study - Bridget Flickinger
"Being a business owner requires planning and thinking, and thinking bigger! She's helping me stop doing things that aren't CEO time. That's the most impactful shift I've had so far."
Business: Bloom MedAesthetics
Industry: Medical Aesthetics, Healthcare, Brick-and-Mortar, Service-Based
Coaching with Andrea: Started in Fall 2025
The Challenge
An ER physician with 17 years of experience, Bridget built a medical aesthetics practice as a creative side project that grew faster than planned. What started as "maybe one or two nurses" became nine employees and a second office build-out. She was balancing hospital shifts, rapid business growth, new staff, and owner responsibilities completely new to her hospital background—all while managing family life with three boys.
Growth was organic, but she was overwhelmed. Coming from the ER, she was used to reacting to crises, not planning and thinking strategically:
"I thought maybe I would have one or two nurses, but suddenly we had nine employees. And now we're building our second office."
She knew if she wanted to scale with minimal stress and unnecessary hiccups, she needed a new kind of support. Most coaching content felt repetitive and too soft, but Andrea stood out:
"Truly, I find most coaching content to be repetitive, too soft, and difficult to listen to. I liked Andrea's approach, and the advice she gave was applicable to my business and life, not just a bunch of feel-good vibes."
The Solution
Within just a few weeks of coaching with Andrea, Bridget began rethinking her time and her leadership. At her first Ascension retreat, she experienced something she'd never found in industry-specific groups:
"There was a collaborative nature I'd never experienced before. Everything I'd done like this had been specific to my industry, so there was always an underlying competitiveness, and everyone holds back just a little. Everybody here is genuinely interested in what others are doing and in helping solve problems."
Andrea helped her shift from ER-style reactivity to CEO-level thinking:
"Being a business owner requires planning and thinking, and thinking bigger! She's helping me stop doing things that aren't CEO time. That's the most impactful shift I've had so far."
On her very first consult call with Andrea, the mindset shift happened:
"Maybe this is what I was supposed to be doing. Maybe this business stuff is the career 2.0, giving me full ownership of my next professional chapter."
Coaching included:
CEO time protection and delegation framework
Systems implementation for new office build-out
Strategic planning vs. ER-style reactivity
Leadership development for medical practice ownership
Ascension retreat experiences and peer community
Money, boundaries, and team dynamics training
Results (in just a couple of months):
Shifted from thinking of her aesthetics practice as a side gig to seeing it as "career 2.0"
Now protects CEO time and intentionally reduces busy-work in her schedule
More aware of which tasks are "minutiae" to delegate vs. CEO-level work only she can do
Now implementing clearly defined systems, schedules, and patient flow in her new, larger office build-out
Clear revenue targets (+25%) while building a profitable new location
Transformations at a Glance
| Category | Before | While Working with Andrea |
|---|---|---|
| Revenue | Strong revenue, but growth outpaced structure | Clear revenue targets (+25%); building a profitable new location |
| Team | Rapid hiring created new leadership challenges | Structured schedules, clear expectations, and smoother provider workflow |
| Systems | Reactive operations; limited processes for scaling | Implementing systems for scheduling, check-in, room flow, and daily ops |
| Mindset | Treated the practice like a side gig; ER-style reactivity | Seeing it as "career 2.0"; protecting CEO time and delegating minutiae |
| Lifestyle | Overfilled schedule balancing ER shifts + fast growth | Creating space to think, plan, and lead sustainably across both roles |
"This feels like what I'm supposed to be doing. This business stuff is my career 2.0… I think there is a universe where I can do both very well, keep myself occupied, and professionally stimulated. I'm really excited to see what's next."
Bridget Flickinger
Owner, Bloom MedAesthetics