She Thinks Big®
Pricing Confidence, Self-Worth & Value-Based Decisions
Own the Decision
When Value Increases, Decisions
Get Harder
Most leaders don’t struggle with pricing or value-based decisions because they lack data or experience.
They struggle because internal hesitation shows up before numbers ever do.
As responsibility grows:
Naming a number starts to feel heavier
Holding firm feels riskier than conceding
Decisions invite second-guessing instead of confidence
This isn’t a strategy gap.
It’s a decision gap—caused by misalignment between value, belief, and responsibility.
“I’m walking away from Andrea’s session with a fresh perspective and more actionable takeaways.
The focus on beliefs and having a to-believe list not a to-do list is the game-changer for me today! Thanks, Andrea!”
Event Attendee
The Focus of This
She Thinks Big Keynote
In Own the Decision, Andrea Liebross helps leaders uncover the internal assumptions quietly shaping pricing, scope, and value decisions—and realign them so conviction can match capability.
Using her She Thinks Big decision-making framework, leaders examine:
belief in their own authority and contribution
belief in the audience, client, or market they serve
belief in the value created by the work itself
When these align, decisions feel grounded instead of emotional—and leadership feels steadier under pressure.
#BuildStructureThatHolds
#StructureNotHustle
#SystemsThatWork
#StrategicSupport
#BuildStructureThatHolds #StructureNotHustle #SystemsThatWork #StrategicSupport
What Audiences
Walk Away With
Leaders leave with:
Clarity around what’s actually driving hesitation in value-based decisions
A way to recognize when fear—not strategy—is influencing outcomes
Language to hold value without over-explaining or justifying
Confidence that feels calm, not performative
A framework they can use immediately in pricing, scope, and leadership conversations
Ideal For
Leadership conferences
Professional services firms
Sales and revenue teams
Founder-led organizations
ERGs and leadership development programs
Her unwavering belief that anything is possible is contagious—she inspires you to believe it too.
Andrea was a standout speaker in our talk series, leaving a lasting impression on everyone who attended. The feedback was overwhelmingly positive.
Alexandra Wensley
VP of Communications
Acqualina Resort & Residences
What Makes This Different
This isn’t about “charging more.”
It’s about deciding from conviction instead of reaction.
This keynote gives leaders a practical way to align belief with value—so decisions hold under pressure instead of reopening later.
About Andrea
Andrea Liebross is a keynote speaker, bestselling author of She Thinks Big, and business coach who helps leaders make clean, confident decisions as responsibility and stakes increase.
She’s brought in when capability is strong—but hesitation is quietly slowing momentum.
Investment & Fit
She Thinks Big is a paid keynote.
Fees start at $7,500 + travel.
Each engagement is customized based on audience, format, and goals.