Chief Troublemaker: Shelley Zalis on the Power of the Pack

She Thinks Big, Episode 274

Have you ever sat in a meeting, seen exactly what needed to change, and said nothing because you’d be the only one saying it?

Most of us have. We tell ourselves it’s not the right time, or we don’t want to be that person. But staying quiet costs something. The idea dies, the old way keeps running, and you walk out a little more convinced that pushing back isn’t worth it.

Shelley Zalis has a different way to look at it. The founder of The Female Quotient and a self-proclaimed Chief Troublemaker, she explains why one voice gets labeled trouble while a group gets labeled change, why she challenges the way leaders use the phrase “unconscious bias,” and how women leaders can stop waiting for permission and start building their pack.

About this episode

Shelley built a company that brought market research online, sold it to Ipsos, co-founded #SeeHer, and now leads The Female Quotient. In this conversation, she shares the performance review she refused to sign early in her career, her idea of the power of the pack, the initiative she calls the Flipping Point, and why she wants leaders, not just women, to own closing the gap.

In this episode

What does “power of the pack” mean, and why does it matter for women leaders?

A woman alone has power, but women together have impact. That’s Shelley Zalis’s whole idea in one line. One person pushing back in a meeting gets labeled difficult. When others back the same idea, the room has to take it seriously, and a new norm starts to stick.

Shelley describes bringing women together at CES after attending too many conferences as the only woman in the room. What began as an invitation to a small group grew when those women brought friends. She uses the same approach in business: bring companies together to test an idea so it gains traction instead of depending on one champion.

Is unconscious bias real, according to Shelley Zalis?

Not the way most leaders use the phrase. Shelley’s take: recognizing a bias creates awareness, and awareness creates a choice. Do something about it, or don’t. Choosing not to act is a decision, and it belongs to you.

“Unconscious” can become a comfortable place to hide. If you already know you’re losing your best leaders to caregiving, the next step isn’t more awareness. It’s deciding what you’re going to do about it. Shelley’s challenge is to look for a solution, want it, and make it possible.

Why does Shelley Zalis call herself the Chief Troublemaker?

Shelley recalls refusing to sign a performance review that criticized her for putting clients first and pushing people out of their comfort zone. She says she was demoted for it. Rather than treating those qualities as weaknesses, she gave herself permission to challenge rules that made no sense and adopted the title Chief Troublemaker.

She also shares what happened when a reporter later contacted the manager who wrote that review. Andrea and Shelley connect over their experiences of being called troublemakers, including Andrea’s story about being assigned a seat in meetings so she and a colleague couldn’t easily tag-team their questions.

Why isn’t bringing more women into leadership a “women’s issue”?

Because it’s a growth issue. Shelley connects women’s participation in business with economic opportunity, innovation, and better products. Her argument is that excluding women means overlooking talent, customers, and opportunities.

Shelley wants the conversation moved out of mandates and quotas and into growth, innovation, and scale. She also pushes back on the words we use. Why is there women’s leadership training but no men’s leadership training? Why talk about male allies instead of leadership allies? Her ask is simple: leaders should bring in the best talent, including the lived experience that builds better products.

What’s the difference between a troublemaker and a changemaker?

A troublemaker breaks a pattern alone. A changemaker starts a new pattern, and the difference is usually who’s standing with you. Shelley’s point is that the same idea reads as trouble when one person says it and reads as progress when a group says it together.

She tells the story of visiting Rosie Rios, former Treasurer of the United States, and seeing portraits of women who had held that role. Someone had to appoint a woman first and break the existing pattern. When others follow, what once seemed unusual can become the norm.

What does an unconscious leader look like?

In Shelley’s view, it’s a leader who sees the same evidence of inequality year after year and accepts it. She challenges leaders to recognize that knowing about a problem and choosing not to prioritize it is still a choice.

Shelley recalls reading the World Economic Forum’s gender gap projection while attending a Title IX anniversary celebration at the ESPYS. Instead of accepting a distant timeline as inevitable, she questioned what intentional leadership could change. Her message is a challenge to act, rather than a guarantee about when the gap will close.

Connect with Shelley Zalis

About Andrea Liebross

Andrea Liebross is a business coach, speaker, and author of the bestselling book She Thinks Big. She works with women who run established businesses, the ones who look successful from the outside but feel stuck in the day-to-day of managing growth. She’s also the host of the She Thinks Big podcast.

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Resources mentioned

Don’t just listen, implement it

Three moves for this week:

  1. Name the pattern. Write down one thing in your business or on your team you’ve been calling “just how we do it.”

  2. Find your pack. Pick two people who’ll back you when you raise it. Talk to them before the meeting, not during.

  3. Make the conscious call. Take one thing you already know needs to change and decide: act on it this month, or consciously let it go.

If you’re tired of being the only one in the room pushing for what’s next, that’s exactly what we do inside the She Thinks Big Collective. Book a conversation with Andrea to explore what kind of support fits where you are right now.

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