166: What You Must Know Before You Invest in Marketing Support with Stacey Harris
How’s your marketing investment working out for you?
Many entrepreneurs get discouraged when their marketing efforts or hiring decisions falter, and they struggle to find the right clients as a result. But can the cause be tied to a lack of clarity on some aspect(s) of their business or a missing piece in their marketing altogether?
My podcast producer, Stacey Harris, often sees this with those looking to invest in marketing and support for their show. Today, she’s here to dig deeper and help you discover what’s going on so you can avoid more failed marketing efforts or new hires that don’t provide the level of results or quality of service you expect.
In this episode of Time to Level Up, you’ll learn what you need to know about your business before you invest in marketing or hire support. You’ll hear Stacey’s tips and recommendations for marketing your higher-end programs and services, why your leads from short-form marketing aren’t converting, turning marketing assets into sales assets, and much more!
What’s Covered in This Episode About Before You Invest in Marketing
4:07 - What you need to know before you can hire others to help you and why just getting more leads isn’t always the solution
10:04 - The importance of aligning your marketing with your offer and one thing you need to consider if you sell long-term programs or services
13:25 - A better way to use short-form marketing and the piece between lead generation and conversion that many entrepreneurs try to skip
17:04 - The consequences of not having (or being able to convey) clear ideas about what you want when hiring support for your business
19:53 - Why you should embrace being messy in the beginning and how your process can evolve
24:15 - Helping a client find the right messaging and advice for when you’re ready to start investing in support
30:09 - The benefits of having someone else ask you questions
Connect with Stacey Harris
Stacey Harris is a podcast producer and strategist and the CEO of Uncommonly More. As a 12-year vet of the podcasting space, she spends every day thinking about, listening to, and even watching podcasts. She and her team focus on helping entrepreneurs use their podcasts as sales assets to generate, educate, and convert right-fit clients for their higher-end programs and services.
Mentioned In What You Must Know Before You Invest in Marketing Support with Stacey Harris
“Using Your Podcast to Launch a Book with Andrea Liebross” | The More Profitable Podcast
Andrea on LinkedIn, Instagram, and Facebook
Quotes from the Episode
“Having sales calls with poor-fit and good-fit clients -- a lot of it is just boots-on-the-ground, uncomfortable experience we try to skip by investing.” - Stacey Harris
“If everything is in your brain, you’re never going to get the results from a third party that you want. Put it somewhere so someone else can support you with it.” - Stacey Harris
“It’s incredible what comes out if you just have someone else asking you the questions.” - Andrea Liebross
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