168: How a Marketing Strategy and Plan Work Hand-in-Hand with Terri Fisher
When you hear the words “strategy” and “plan,” do you think of them as synonymous? A lot of people do.
Certain topics keep coming up again and again in coaching conversations. Whether or not to utilize a certain marketing tactic, such as starting a podcast, is one of them.
But before you can answer that question, you need to have a marketing strategy and plan in place. And you need to realize how a strategy differs from a plan before you can create either one.
To help, Terri Fisher has returned as a podcast guest in her new guise as a marketing strategy expert. She lays out what having a strategy versus a plan means and how they work together to give you results.
In this episode of Time to Level Up, you’ll learn the definitions and differences between marketing strategies, plans, and channels and how to create them for your business. You’ll also discover what you need to know prior to coming up with your strategy, when’s the right time for you to strategize, and why people find marketing to be such a challenging thing.
What’s Covered in This Episode About Marketing Strategy
1:30 - How Terri transitioned from working in professional services to founding her marketing strategy firm
5:54 - What having a marketing strategy means and two reasons why you need to write yours down
7:52 - What you need to know before you create your marketing strategy
12:03 - The difference between a marketing strategy, a plan, and a channel and how they all work together in harmony
15:01 - How to create or reevaluate your marketing plan and the metrics you need to look for
21:05 - How to know when you need a marketing strategy
24:12 - What makes marketing (and creating a strategy for it) a challenge for many people
29:45 - Three scenarios that signal it’s time to reach out to a marketing strategy expert like Terri
Connect with Terri Fisher
Terri Fisher is the founder and owner of Strategy Light, a marketing strategy firm focused on small B2B businesses seeking to transition from organic to dynamic growth. After 15 years of focusing on marketing strategy, branding, and business development for large finance and accounting consulting firms, she decided to start her own firm. Terri is inspired by the small business owners she has met who are dedicated to their craft. These owners have an abundance of creative ideas for expanding their businesses. Terri enjoys working with clients to bring those brilliant concepts to life.
At Strategy Light, we help small businesses optimize their marketing budget by ensuring they have a strategy that works. We guide clients in understanding which metrics matter most to confidently invest in the right areas.
Terri resides in Indianapolis with her husband and three young boys. She enjoys cooking, running, and travel.
Mentioned In How a Marketing Strategy and Plan Work Hand-in-Hand with Terri Fisher
Andrea on LinkedIn, Instagram, and Facebook
Quotes from the Episode
“You could be putting content on Instagram, but are you actively soliciting new followers in other ways? I don’t think they just magically come.” - Terri Fisher
“There are 50 million coaches out there, so why is someone going to hire me? How do I convey that? That’s the challenge.” - Andrea Liebross
“Your buyer demands and expectations are evolving. How they want to engage with you is constantly evolving.” - Terri Fisher
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