199: How to Align Your Business Strategy and Finances with Michele Williams
When it comes to your business finances, you might find it uncomfortable (maybe even a bit mystifying) to talk about. But if you really want to think big and level up as a CEO, your business strategy needs (and deserves) a financial plan to match.
Some people love analyzing the financials behind a business and how they affect strategy (and vice versa) and want to help other entrepreneurs get a firm handle on it, too. My new friend Michele Williams is one of them!
Michele is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies that focus on empowering creative professionals. She’s a financial expert who loves to talk about and teach all things money, strategy, and finance. And she’s crazy about financial success!
In this episode of She Thinks Big, you’ll learn about her dedication to helping business owners bridge the gap between their strategic vision and financial reality. Michele will discuss how she can help you develop a clear financial plan that supports your strategic goals so that you make better decisions, avoid costly mistakes, and achieve your long-term objectives.
What’s Covered in This Episode on Align Your Business Strategy and Finances
1:45 - Why Michele is on a mission to close the financial literacy gap for business owners
5:09 - What entrepreneurs struggle with most when it comes to the financial backbone of their strategy
11:05 - The process and financial modeling tools Michele uses to help clients create the financial backbone they need for their business
15:19 - One thing Michele does to make the money she earns from her business feel more real to her
18:53 - The disconnect that can occur between strategy and financials and why it feels mysterious to us
21:56 - The purpose of Michele’s CFO program, how it’s designed to serve smaller business owners, and how it’s different from bookkeeping and accounting
Connect with Michele Williams
Michele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies focused on empowering creative professionals in the design industry, including interior designers, workrooms, and window covering professionals. With an eye for detail and a passion for innovation, Michele has carved a niche in providing strategic business coaching and financial analytics to help designers and workrooms navigate the complexities of entrepreneurship.
At Scarlet Thread Consulting, Michele utilizes her extensive experience in finance and business management to offer tailored coaching and mentoring services. She is dedicated to helping her clients achieve financial clarity and operational efficiency, enabling them to make informed decisions that drive their businesses forward.
Through Metrique Solutions, Michele offers a unique blend of technology and consultancy, providing cutting-edge software solutions designed specifically for the owners of small businesses. Her expertise in financial metrics and data analysis empowers her clients to optimize their pricing strategies and enhance profitability.
Michele’s commitment to excellence and her unwavering support for her clients have established her as a trusted advisor and thought leader in the design community. Her work not only transforms businesses but also inspires creativity and growth, making her an invaluable asset to the industry.
Scarlet Thread Consulting | CFO2Go | Instagram
Metrique Solutions | Instagram
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Quotes from the Episode
“When you set your goals and your strategy, there’s a financial component to that success, to making it happen and having the reward on the other side.” - Michele Williams
“We can’t turn it into what we want it to be if we can’t be very clear about what we want it to be.” - Michele Williams
“Sometimes we can reach the big goals that the strategy has for us with less money when we’re looking at it from the bottom up rather than from the top down.” - Michele Williams
“You need to have your strategy and your financial backbone aligned so that they can support each other.” - Andrea Liebross
Links to other episodes
182: Fall In Love With Your numbers By Starting Small with Ciara Stockeland
159: How to Level Up Your Profit and Keep More Cash with Ciara Stockeland
57: Why It’s Important to Know Your Numbers with Ciara Stockeland
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